Teck Eng, PhD

Dr. Teck Eng teaches Advanced Qualitative Methods and Research Methods in the DBA and PhD programs at ISM. Dr. Eng is Professor of Marketing, Director of the Centre of Excellence in Digital, Interactive & Data-Driven Marketing, at the University of Southampton, UK. He has been teaching at different levels, UG, PG, MBA and executive training workshops, and he is a certified online instructor and moderator. He specialises in running workshops on research methods for numerous international business schools.

Eng has successfully supervised PhD students to completion. His teaching interests include advanced analytic methods, research methods, business marketing, marketing strategy, new product development, customer insights, branding and developing a market-oriented organisation. His research interests include business marketing, digital marketing, entrepreneurship and innovation, learning mechanisms through digital and mobile technology.

Eng is currently supervising PhD students on topics related to his research interests. He has published articles in numerous blind peer reviewed academic journals including Entrepreneurship Theory & Practice, Journal of World Business, Journal of Business Ethics, Industrial Marketing Management, Journal of Supply Chain Management and Technovation.