In collaboration with PhD alumnus and professor Michael Neubert, ISM’s IMBA student Benjamin Cohen publishes article titled “Price-Setting Strategies for Product Innovations in the MedTech Industry.” The article discusses how technology companies “set their initial product price for a new technology solution to either existing medical conditions or technology limitations.” Furthermore, both authors find many “advantages and disadvantages to the price-setting practices, strategies, and models.” To read more, go to page 441 on: http://euromed2017.com/bop2017.pdf
More news from ISM
ISM Case Study Wins Best Business Case Study 2020 in the North America Business Awards
Feb 11, 2021
in News from ISM
The ISM-produced case study "Rebuilding Ground Zero: Global Negotiations" co-written by ISM DBA candidate Will Fawcett, Professor…
ISM Faculty and Alumnus to Present at the 2021 ACBSP Mid-Year Forum
Feb 01, 2021
in News from ISM
On February 4-5, 2021, the Accreditation Council for Business Schools and Programs (ACBSP) will be holding its Mid-Year Forum. This…
ISM Professor Authors Article in Risk Governance and Control: Financial Markets & Institutions
Jan 29, 2021
in News from ISM
Professor Ivo Pezzuto contributed an article to the journal Risk Governance & Control: Financial Markets & Institutions. The article…
